Changing the way we do business was our new motto at the beginning of 2010. As we sat around the big conference table planning the year, we quickly realized the year of 2010, would become a big part of our company's history. Deciding to be "smarter" about our own business practices, it was time to share that philosophy with our clients. Renaming, rebranding, and reviving our products, position, and purpose meant a strong commitment to embrace a new mission. Continuing our high level of service, broading our offerings, and helping our clients use their data to make smarter decisions were our main goals. Twelve months later, and we have accomplished what we set out to do. Climbing a few obstacles along the way, we have been able to successfully rename and rebrand our company with very little oposition from our loyal clients.
2010 has been a transformative year for this company. We are literally a different company now than we were this time last year. Because many of our services are being used enterprise-wide and not just in distance learning programs we changed our name from eLearningToolBox to SmarterServices. We also revised our mission from providing tools for distance learning programs to providing services that empower people to make smarter decisions.
In a time when many companies are reducing their work force, we are pleased to be providing services in a sector of the economy that is still growing. This year we were able to add three full time positions in sales and support.
The services that we provide have also transformed nicely during 2010. The SmarterMeasure Learning Readiness indicator was improved through integration into the Pearson Learning Studio learning management system. APIs were also developed to facilitate the transfer of data to and from student information systems. The addition of the Life Factors section was a substantial enhancement to the SmarterMeasure assessment. Our client base for SmarterSurveys continued to grow and we were awarded an exclusive contract with the University of North Texas to integrate their Student Evaluation of Teaching Effectiveness (SETE) instrument and algorithms into SmarterSurveys. The database of faculty in SmarterFaculty continued to grow on a daily basis with over 11,000 faculty now using the service to seek additional teaching opportunities. The first phase of SmarterProctors was developed in 2010 and early into that project we already have over 1100 proctors in almost every state available through the service.
We are very fortunate to have as clients many of the best educational institutions in the country. Your appreciation for our services was demonstrated through the fact that 96% of the schools which used our services in 2009, continued to use them in 2010. This response rate is phenomenal in the current context of decreasing educational budgets. This communicates to us that are services are reasonably priced and are providing a real benefit to the schools and their students. Thank you for a transformative year! We look forward to continuing to serve you in 2011!
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